MyLowe’s Experience

The Challenge

Rather than continue focusing primarily on single transactions, Lowe’s aspired to maintain contact with customers before, between, and subsequent to store purchases. By providing useful tools that help customers achieve their home improvement and home enhancement goals beyond a single purchase, Lowe’s anticipated increased revenues from each customer project experience.

The Solution

With a focus on product category, shopping mode, and purchase stage, MyLowe’s provides features and other solutions to the bridge the largest customer experience gaps in the multichannel experience.

Redesigned product page

Contextual login and registration flow

Redesigned registration

Product subscriptions

Gap analysis

Complete Site Redesign with All-new Features


Login and Registration Processes

New customers are provided with contextual registration prompts when attempting to utilize MyLowe’s features. Once registered they return seamlessly to their previous task flow.


Gather your most enjoyable and well used products all in one place.


Never run out of refrigerator water filters again. We’ll even keep track of the right one so you don’t have to.

Product Subscriptions

Never run out of your go-to cleaning supplies, HVAC filters, or paper products. You pick the frequency and we’ll handle the rest.

Streamlined Checkout Process

A redesigned workflow to reduce checkout abandonment and increase conversion.