Customer Journey Map

The Challenge

I wanted to improve discovery for our current Product Groupings offerings. Additionally, I wanted to ensure we made targeted, incremental improvements that supported the delivery of an optimal end to end experience.

The Solution

Based on existing usability and customer research, competitive analyses, and current domain knowledge, I generated a customer journey map for the end to end Product Groupings experience. This customer journey map successfully illustrated existing opportunities for our Product and Merchant partners. The identification of these opportunities provided my team with the ability to influence the Product Roadmap and generate ideas for future exploration &/or product launches.